Taking a look in the digital engine room

Client: Website Standards Dashboard

website-standards.io
Deliverables: Configurable analyses
Technical monitoring
Quality management
Process automation
Performance measurement
Services: Technical consulting
Backend development
Frontend development
UX design

Keeping an eye on the digital landscape

Large companies have a confusing landscape of numerous websites and touchpoints. These complex systems have grown historically over the years and increasing the difficulty to achieve overarching technical standardization. Yet the technical metrics ultimately determine the success of a website, as they lead to efficiency gains and cost savings in campaigning. This is not just about loading times, but also about uncovering performance problems in mobile applications, improving accessibility and user-friendliness, optimizing SEO, and aligning web development with best practices. Our partner Böhringer Ingelheim also has a complex digital landscape, which is not only responsible for over 800 active websites in its corporate activities but also cooperates with dozens of agencies and technical service providers in the process. We at Factorial were given the task of finding a way to check this complex system with regard to the above-mentioned quality criteria and to find a way to establish technical standards on the active website. In addition to that our tasks was to ensure the long-term compliance with these technical standards. With Website Standards Dashboard, or WSD, an all-encompassing solution for the quality assurance of these relevant, technical criteria was developed. The tool carries out a comprehensive analysis of web applications, in which SEO, security and legal aspects are monitored and evaluated in addition to performance and accessibility.

WSD Toolset Performance, SEO, Accessibility, legal, Security

Website Standards Dashboard at a glance

Website Standards Dashboard is a SaaS solution that maps all relevant technical performance and user experience parameters in a single dashboard at a glance. WSD combines the best quality assurance tools currently on the market, including Google Lighthouse, pa11y, ampValidator and many more. There is no need to reinvent the wheel. These widely proven testing methods have been complemented with several dozen custom developed testing implementations. These performance applications automatically test all websites at self-selected intervals and provide the results in real time in a visualized, clear and easy-to-understand manner. This “continuous monitoring” enables rapid error analysis and ongoing improvements to the websites and thus a considerable increase in the efficiency of quality assurance, even after an initial launch. In this way, companies can both keep an eye on their technical parameters at all times and maximize their business potential through targeted measures.

Simple handling through self-management

The tool’s interface enables intuitive and user-defined operation. Company-wide configured presets allow new projects to be created with just a few clicks. In addition, the tree structure helps to arrange new projects clearly and to cluster them thematically. This multi-hierarchy structure allows even complex project structures to be mapped flexibly without losing the overview of individual projects. The overview of the projects and the associated detailed view can be accessed with just a few clicks.

Clarity through visualized data preparation

Website Standards Dashboard is comfortable to use without any technical know-how. It is modular and can be extended successively according to individual requirements. With commercially available tools or with customized test routines adapted to the respective systems. The company and its developers can also develop their own tests and add them to the infrastructure. In this way, individual test procedures can be created that are specifically tailored to the wishes and needs of the company. The clearly presented results always point out the possible sources of errors to the user and also offer solution approaches for rapid troubleshooting.

Workflow optimization through automation

When errors occur, the tool automatically notifies the user and, through a Jira integration, directly creates and assigns tickets to the responsible employees. These tickets contain a precise error report as well as helpful links to further documentation and tutorials for troubleshooting. The dashboard also allows comparisons between projects on individual sites and uncovers previously unseen errors.

Website Standards in action

Website Standards has been used in our projects since the release of the tool. Thus, we can optimize the existing infrastructure in the course of the service and always reassure ourselves based on the real-time evaluation. By using Website Standards Dashboard, we have already been able to achieve amazing results for our partners: In the case of our partner Occhio, the use of WSD led to a 300% increase in e-commerce sales. For our partner Böhringer Ingelheim, the tool provided a structural analysis and optimization of parameters for more than 800 active websites.

Need more Info? Check out Website Standards Dashboard

Gruner + Jahr

The new home of all major G+J publications

It was early on that the Hamburg-based publisher Gruner + Jahr began digitising its strong print brands. A complex landscape of heterogeneous systems became entrenched over time. A large, cross-departmental project team was therefore put together with one major overriding objective: to reduce complexity.

dpa

Over 10,000 dates & topics in one single tool

Professionals working in all sections of the media rely on the fast, cross-channel, reliable, independent and impartial news provided by the “Deutsche Presse-Agentur”. The dpa also makes its journalistic products available to corporate customers in a systematic way. They can use dpa-Agenda to locate specific topics and pinpoint dates as they plan their future reporting schedules.

Gruner+Jahr

Access to the really exclusive content

Create a premium content section for the publisher Gruner + Jahr, designated for paid content. The new product STERN PLUS offers users the best of the magazine STERN – available digitally, anytime and anywhere, with daily news, exclusive stories and insightful reports. Content that can be both read and listened to, completely free of advertising.

dpa

Always the first to know

Taking an outdated prototypical service and developing into the appealing, real-time core service dpa-Select. The dpa delivers all the relevant news to its business customers from its dpa outlets in real time, filtered according to the user’s individual interests.

dpa

All important news at a glance

Development of a central and user-friendly platform for the services and tools offered by the German Press Agency (Deutsche Presse-Agentur). The platform is designed to provide fast, straightforward access to the relevant dpa offers including dpa-Select and dpa-Agenda.