March 11, 2022

UX research: analytical thinking meets intuition

Image showing an illustration of a brain where the right half is replaced by a half of a heart
Image showing an illustration of a brain and a heart, connected via an electric cable being plugged in. Surrounding the two objects there are words placed that describe the different skills the UX-Researcher should have, e.g. statistics, intuition, logic, empathy, social skills as well as analytic thinking and communication