March 11, 2022

UX research: analytical thinking meets intuition

Image showing an illustration of a brain where the right half is replaced by a half of a heart
Image showing an illustration of a brain and a heart, connected via an electric cable being plugged in. Surrounding the two objects there are words placed that describe the different skills the UX-Researcher should have, e.g. statistics, intuition, logic, empathy, social skills as well as analytic thinking and communication
Gruner + Jahr One Core Hero
Gruner + Jahr

The new home of all major G+J publications

It was early on that the Hamburg-based publisher Gruner + Jahr began digitising its strong print brands. A complex landscape of heterogeneous systems became entrenched over time. A large, cross-departmental project team was therefore put together with one major overriding objective: to reduce complexity.

DPA Agenda Hero
dpa

Over 10,000 dates & topics in one single tool

Professionals working in all sections of the media rely on the fast, cross-channel, reliable, independent and impartial news provided by the “Deutsche Presse-Agentur”. The dpa also makes its journalistic products available to corporate customers in a systematic way. They can use dpa-Agenda to locate specific topics and pinpoint dates as they plan their future reporting schedules.

 

Gruner + Jahr Paid Content
Gruner+Jahr

Access to the really exclusive content

Create a premium content section for the publisher Gruner + Jahr, designated for paid content. The new product STERN PLUS offers users the best of the magazine STERN – available digitally, anytime and anywhere, with daily news, exclusive stories and insightful reports. Content that can be both read and listened to, completely free of advertising.

dpa Select Hero
dpa

Always the first to know

Taking an outdated prototypical service and developing into the appealing, real-time core service dpa-Select. The dpa delivers all the relevant news to its business customers from its dpa outlets in real time, filtered according to the user’s individual interests. 

 

DPA ID App Hero
dpa

All important news at a glance

Development of a central and user-friendly platform for the services and tools offered by the German Press Agency (Deutsche Presse-Agentur). The platform is designed to provide fast, straightforward access to the relevant dpa offers including dpa-Select and dpa-Agenda.