The magic of light — orchestrated as a digital experience. Occhio — the story of an international design brand.
Client: Occhio | www.Occhio.com
A culture of light
Light is more than just a function. Light is emotion, atmosphere, quality of life. Occhio stands for a culture of light — for the conscious, sensual and sophisticated use of one of the most powerful design tools in our living spaces. As an international brand, Occhio brings its vision to the world — with iconic design, technical excellence and a brand promise that inspires people.
To bring this vision to life digitally, we have created a scalable digital experience platform that seamlessly connects brand, product and user interaction. It not only forms the technological basis for global growth, but also for maximum brand impact.
A brand with charisma. A system with great potential.
The existing system landscape had grown organically over the years — a juxtaposition of evolved systems without a unifying concept. What was originally intended to be functional developed into a structural brake as the company grew.
Many people are familiar with this scenario: In the dynamics of growth, pragmatic solutions emerge — but without a clear system architecture. What initially works becomes a problem as the company grows in size and complexity. Content has to be maintained multiple times, data does not flow together cleanly, changes cost time and resources.
For a luxury brand like Occhio, this had a noticeable impact: Inconsistent touchpoints, long implementation times and technical limitations when scaling internationally. The digital presence could no longer keep up with the brand’s aspirations.
Together with Occhio, we have created a digital platform that grows with the brand, the markets and the requirements.
The new digital experience platform combines design, content, product data and user guidance in a centrally controllable system. Instead of tools running in parallel, a well thought-out digital ecosystem has been created in which everything interlocks. Texts, images and product information are maintained in one place — this saves time, reduces sources of error and enables quick, targeted adjustments across all channels.
This gives editorial, marketing and sales departments noticeably more room for manoeuvre. They work more efficiently and agilely and can concentrate on real brand work instead of managing compromises between systems and processes. At the same time, the platform ensures a consistent brand experience — worldwide, standardised and high-quality. Whether on product pages, in the store finder or at digital events: the brand appears everywhere as it is intended — clear, recognisable and professionally staged.
Less complexity, more overview
400+ Partner Stores
An interactive store finder helps customers worldwide to find the right Occhio partner — intuitively, quickly and in line with the brand.
Online sales tripled
Since the relaunch of the platform, the e-commerce area has grown significantly. The online shop achieved an increase in sales of over 300% — clear evidence of the impact of the new solution.
Technically stable, even at peak load
The migration to a highly available hosting infrastructure ensures reliable performance — even with high traffic or large-scale campaigns.
Product data centrally controlled
All product information is maintained centrally and automatically transferred to brand-appropriate pages — including variants, prices and visual elements.
Ready for a global presence
The platform is multilingual, flexibly customisable and technically prepared for international markets. Initial localisations, such as for China, have been successfully implemented and serve as the basis for further expansion.
More efficient editorial processes
The new document control system enables the editorial team to manage, update and publish content much faster — without any manual detours.
Digital platform strengthens international expansion
With its new platform, Occhio is creating a reliable digital basis for sustainable growth. The solution combines intuitive user guidance with international scalability and a stable technical infrastructure. It therefore supports key corporate goals — from brand positioning to streamlined processes and increased sales.
The success is already visible in the first year: improved product presentations, a targeted customer approach and access to new markets have led to significantly higher sales. The platform is thus developing into the operational centrepiece of the global expansion strategy.
The best answers start with smart questions
You can only get what you need if you know exactly what you need. Our specialists will support you with their experience and expertise in requirements engineering. This ensures that we really understand your requirements and can put them into practice.
