Spotlight on the digital business

The Munich-based company Occhio has been producing luminaires for more than 20 years and has become the market leader of high-quality design lighting in Germany. Parallel to the product catalog, a digital ecosystem was created that enables intuitive and simple handling of the lighting elements. The modularity of the luminaire systems is considered a unique selling point on the market. The company’s ambition to open up further markets led them to look for a technology partner to manage the website.

The website was to be continuously improved with new features and to provide the company with technical support for its further growth. In addition to some optimizations, such as the server side rendering and the integration of various applications into the Drupal system, further features were to be implemented successively.

The previous system landscape consisted of numerous different systems and had little modularity. In addition, the complex administration area had to be simplified to provide an optimal foundation for the company’s further growth. For the interactive features that were to be implemented in the website, various interface connections also had to be made.

This included, for example, the technical basis for the customer registration process. One challenge was to simplify the technical environment in its heterogeneous complexity and prepare it for the company’s further strategic steps.

In the course of the collaboration, various projects were mastered. The migration to Kubernetes brought us a redundant, scalable and fail-safe hosting infrastructure that works perfectly even under heavy load. The warranty form provided supports Occhio in targeting customers through an online registration tool for a free extension to a 5-year warranty and extends Occhio’s existing customer loyalty measures. Furthermore technical optimizations were made in the area of integration of various applications as well as SEO optimization of the website by porting it to Nuxt.js and its SSR, which significantly increased the company’s digital visibility. This also enabled a 300% increase in sales since the beginning of the collaboration. The previous very diverse projects implemented as part of the cooperation with Occhio since August 2020 have been able to satisfactorily implement the company’s strategies, achieving high economic successes that consolidate Occhio’s position as a market leader.

In addition to these aforementioned measures, the following features were provided as part of the cooperation for further company growth:

• With the Storefinder, a clear technical solution was created for the localization of the more than 400 certified partner stores requested by the partner, which can now be found via an interactive search on the website.
• The adaptation of the content as well as the language on the website for localization on the Chinese market makes a decisive contribution to the global corporate strategy and creates the basis for further expansion into new markets.
• The technical support of the Microsite Lightstream event enabled a digitalized offer for the public presentation of the new products as well as sales and marketing concepts for the partners. This included the implementation of a pre-event page, on which partners could register for the event in advance, as well as the development of a microsite, which provided the technical basis for the event and via which partners could register by means of a personalized user login with a connection to Salesforce.
• The Occhio+ offer expands the portfolio to include the lighting design of entire office complexes and buildings. This has enabled Occhio to increasingly tap into the B2B business and offer comprehensive lighting solutions for companies, architecture firms and other players in the construction industry.