Cross-media, independent, reliable
Client: Deutsche Presse-Agentur (dpa) | www.dpa.com
Professionals working in all sections of the media rely on the fast, cross-channel, reliable, independent and impartial news provided by the “Deutsche Presse-Agentur”. The dpa also makes its journalistic products available to corporate customers in a systematic way. They can use dpa-Agenda to locate specific topics and pinpoint dates as they plan their future reporting schedules.
It also lets communications departments and PR agencies find out what will be dominating editorial coverage in the media over the coming weeks. dpa-Agenda is the ideal tool for them to plan and prepare the content they will be covering, as well as events and press appointments. We at Factorial were asked to replace the old monolithic system with a more flexible and user-friendly system.