
Always the first to know
- Client
- Deutsche Presse-Agentur (dpa)
- Deliverables
Ad-hoc news stream
Personalised content
Mobile usability- Services
Consulting
Design
Concept
Frontend Development
The remit: taking an outdated prototypical service and developing into the appealing, real-time core service dpa-Select. The dpa delivers all the relevant news to its business customers from its dpa outlets in real time, filtered according to the user’s individual interests.
Having selected the subjects and issues they want to keep up to date on, users then get all the relevant ad-hoc news pushed to their mobile device. This up-to-the-minute “breaking news” gives users a time advantage in their specific field of work and can help when it comes to making quick decisions inside a company.
Central to the project: Mobile optimisation
The previous version was not user-friendly and did not allow for personalised user content. Providing a cost-effective service wasn’t feasible either using the clunky and outdated architecture.
The aim now was to develop the service, which was originally conceived for desktop applications, with a focus on making it user-friendly for mobile usage too.

Customisation and an intuitive user interface
Factorial advised the dpa team and, working together, we developed both a concept and a design for the new service, and then programmed the frontend. The standards already put in place during the dpa-Agenda project saved a lot of time here. The new mobile application allows content to be personalised – by pre-selecting interests and subjects.
Users can now receive e-mail and push notifications in real time using their dpa ID. We involved the users in the product development process. This helped us to come up with an intuitive and easy-to-use interface, which centres around the features that users are looking for and which allows them to switch seamlessly to other dpa services.