Filtered breaking news
Client: Deutsche Presse-Agentur (dpa) | www.dpa-select.de
The remit: taking an outdated prototypical service and developing into the appealing, real-time core service dpa-Select. The aim now was to develop the service, which was originally conceived for desktop applications, with a focus on making it user-friendly for mobile usage too. Factorial advised the dpa team and, working together, we developed both a concept and a design for the new service, and then programmed the frontend.
Central to the project: Mobile optimisation
The dpa delivers all the relevant news to its business customers from its dpa outlets in real time, filtered according to the user’s individual interests. Having selected the subjects and issues they want to keep up to date on, users then get all the relevant ad-hoc news pushed to their mobile device. This up-to-the-minute “breaking news” gives users a time advantage in their specific field of work and can help when it comes to making quick decisions inside a company.