We build digital platforms
We know the technologies that enable extraordinary creative design like the back of our hand. And creating verifiable usage concepts and function-driven design solutions is right up our street. But we’re also in the business of building inspirational digital platforms for your brand – designed to generate lots of attention and bring about exceptional customer experiences. It’s the creative side of things that makes all the difference here: It’s this that leads to moments of meaning, emotional depth and an intense sense of loyalty – perfectly tailored to all touch points in the digital world.
We strive to help you achieve your communication goals as a company. In order to do this, we’ve opted for a radical human approach to our strategic and creative design. Our objective is to make sure your customers enjoy a seamless user experience – so that they enjoy using and buying your product more and more often. We see this experience as the sum of every single interaction a customer has with a brand over time. So, for us, creation and design are about working systematically on every single moment of a customer journey – to optimise the customer relationship and brand value, and ideally to enable a premium price.
To fully achieve customer centricity we need to fully understand people and their needs: What role do new technologies play in their life, thinking and interpersonal relationships? What are the effects of everyday hi-tech on humanity? The creative process is rooted in reflections on social trends, consumer habits and user behaviour. We develop creative concepts that make customer relationships more valuable.
User Research
We apply user research – in the form of both qualitative and quantitative methods – to understand, classify and systemise the needs, behaviour, experiences and motivations of users. The insights to emerge from User Research are used as a starting point for developing the digital solution. One with a design that reaches out to and builds up a specific audience. So long as you don’t know your user and aren’t aware of their needs, emotions, conflicts and mental blocks, you won’t be able to develop a great user experience for them.
Persona Creation
We create personas as fictitious individuals with a specific user profile. They come into being with the help of a personality description, ethnographic data and market segmentations. Personas are a concise way of describing user archetypes. Personas are an excellent way of making better decisions than with traditional models of target group segmentation. We focus in on the psychological motivation of the consumer – to find out what he or she really truly needs.
Use Cases
When it comes to user experience (UX), we regard Use Cases as an absolutely crucial part of software development. Not only does it provide a description of the task a digital product is supposed to solve. A Use Case also breaks it down into a sequence of simple steps that allow a user to complete this predefined task. This becomes important at two completely different points: the UX and the QA stage. In other words, Use Cases are a key part of quality assurance for the usability of the software.
Usability Reviews
We carry out these reviews to test out the usability of an interactive system, using a number of recognised best practice principles. Broadly speaking, there are two different types of usability reviews – scenario-based and heuristic reviews. Scenario-based reviews evaluate a system based on probable user scenarios, such as buying a product on an e-commerce website. Heuristic reviews, on the other hand, evaluate an interface based on a set of usability heuristics (i.e. best practice), with criteria such as links that are clear, descriptive and well labelled. Both are by no means mutually exclusive. In fact, they are often most effective when used together.
Lean UX
For us, Lean UX in the programming of digital solutions is all about the principle of working iteratively, streamlining the design and eliminating waste – i.e. any activities that don’t add any value for the end user. Besides that, it also involves working together in cross-functional teams and, most importantly, maintaining a customer-centric perspective when it comes to decision-making.
Design Thinking
We use Design Thinking as a development strategy – specifically aimed at turning creative ideas into digital products faster, in a planned process with our clients. Such methods are already well- established in many companies involved in the development of new digital products and business strategies. They can also be very useful for a better understanding of markets, consumers and users in the digital age when developing digital solutions and services.
Ideation
One key aspect of Design Thinking for us is the Ideation process: Once the wishes and problems of the target audiences have been established, creativity and imagination can be brought in to develop as many relevant ideas and solutions as possible. At the outset of a development project in particular, one clear aim is to gather the broadest possible spectrum of ideas that is open to results, and not to focus the whole of the development process on one single solution from the very start.
Prototyping
Prototyping enables us to test out our ideas quickly and cost-effectively during the development process, and to optimise them just as quickly. It’s concerned with bringing conceptual or theoretical ideas to life and examining their impact in the digital world before they are finally implemented. This accelerates the validation of ideas and ensures that they actually live up to what they need to achieve in their interaction with the target groups.
Interaction Design & Visual Design
When it comes to Interaction Design, we focus on the interaction between humans and the digital product. This might be a product that is to be newly developed, or a product where communication between the end device and user is to be optimised. While UX Design focuses on the possible experiences a user can have with the software or product, the user interface design (UI) mainly focuses on the design of the user interface (graphics, voice, gestures).
UI Design
We design interfaces that are extremely user-friendly and efficient. User Interfaces (UI) are those where users interact with the design of the digital product. Users should intuitively achieve what they set out to achieve as directly and effortlessly as possible. The less users notice they are actually using controls, the more they will be immersed in a positive user experience.
Design Systeme
By building design systems, we make the entire interface inventory of a digital product available to all team members in a consistent and easily scalable way. This design system categorises all design and interface components that make up the digital product or website. Like a style guide, the system should be a living archive that can be expanded and grows along with the product.
Information Architecture (IA)
We use an intelligent Information Architecture (IA) system to organise and structure the content of websites, web and mobile applications and social media software in logical and clearly organised ways. The aim is to arrange content in such a way that users can easily navigate through even complex amounts of information.
Icon Design
Having an individual design language is an integral part of your corporate design. We conceive and design icon sets that underline the navigation of your digital product in clear and unambiguous ways. Thus transporting the look and feel of your brand. This is how a project turns into your digital product.
