We create customer experiences
We want to help you achieve your marketing goals. Our radical human approach to strategic and creative design aims to ensure a seamless user experience for your customers. We see this experience as the sum of every single interaction a customer has with a brand over time. That’s why design isn’t just about appearance, it’s a systematic approach to every moment of the customer journey.
To achieve true customer centricity, we delve into understanding people, their needs, and the impact of technology on their lives. Our creative process is driven by insights into social trends, consumer habits, and data based user research. We realise concepts that connect all touchpoints in your digital ecosystem to elevate customer relationships and add value to your brand.
Strategy & Research
We know the technologies that enable exceptional user experiences like the back of our hand. Our ultimate goal is to create proven and functional design solutions that are derived from data and insights. Designed to grab attention and deliver exceptional customer experiences. It’s the creative side of things that makes all the difference: It’s what creates moments of meaning, emotional depth and intense loyalty. Perfectly tailored to all touch points in the digital world.
We apply user research – in the form of both qualitative and quantitative methods – to understand, classify and systemise the needs, behaviour, experiences and motivations of users. The insights to emerge from User Research are used as a starting point for developing the digital solution. One with a design that reaches out to and builds up a specific audience. So long as you don’t know your user and aren’t aware of their needs, emotions, conflicts and mental blocks, you won’t be able to develop a great user experience for them.
We carry out these reviews to test out the usability of an interactive system, using a number of recognised best practice principles. Broadly speaking, there are two different types of usability reviews – scenario-based and heuristic reviews. Scenario-based reviews evaluate a system based on probable user scenarios, such as buying a product on an e-commerce website. Heuristic reviews, on the other hand, evaluate an interface based on a set of usability heuristics (i.e. best practice), with criteria such as links that are clear, descriptive and well labelled. Both are by no means mutually exclusive. In fact, they are often most effective when used together.
We create personas as fictitious individuals with a specific user profile. They come into being with the help of a personality description, ethnographic data and market segmentations. Personas are a concise way of describing user archetypes. Personas are an excellent way of making better decisions than with traditional models of target group segmentation. We focus in on the psychological motivation of the consumer – to find out what he or she really truly needs.
For us, Lean UX in the programming of digital solutions is all about the principle of working iteratively, streamlining the design and eliminating waste – i.e. any activities that don’t add any value for the end user. Besides that, it also involves working together in cross-functional teams and, most importantly, maintaining a customer-centric perspective when it comes to decision-making.
User stories provide a lightweight and user-centric approach to requirements engineering. They focus on the ‘what’ and ‘why’ of a feature or functionality from the user’s point of view, rather than getting into detailed technical specifications too early. User stories capture the essence of requirements in a format that is easily understood by stakeholders, developers and QA experts. They help us communicate clearly and ensure the high quality of our work.
We use Design Thinking as a development strategy – specifically aimed at turning creative ideas into digital products faster, in a planned process with our clients. Such methods are already well- established in many companies involved in the development of new digital products and business strategies. They can also be very useful for a better understanding of markets, consumers and users in the digital age when developing digital solutions and services.
One key aspect of Design Thinking for us is the Ideation process: Once the wishes and problems of the target audiences have been established, creativity and imagination can be brought in to develop as many relevant ideas and solutions as possible. At the outset of a development project in particular, one clear aim is to gather the broadest possible spectrum of ideas that is open to results, and not to focus the whole of the development process on one single solution from the very start.
Prototyping enables us to test out our ideas quickly and cost-effectively during the development process, and to optimise them just as quickly. It’s concerned with bringing conceptual or theoretical ideas to life and examining their impact in the digital world before they are finally implemented. This accelerates the validation of ideas and ensures that they actually live up to what they need to achieve in their interaction with the target groups.
Interface & Visual Design
When it comes to Interaction Design, we focus on the interaction between humans and the digital product. This might be a product that is to be newly developed, or a product where communication between the end device and user is to be optimised. While UX Design focuses on the possible experiences a user can have with the software or product, the user interface design (UI) mainly focuses on the design of the user interface (graphics, voice, gestures).
We design interfaces that are extremely user-friendly and efficient. User Interfaces (UI) are those where users interact with the design of the digital product. Users should intuitively achieve what they set out to achieve as directly and effortlessly as possible. The less users notice they are actually using controls, the more they will be immersed in a positive user experience.
We use an intelligent Information Architecture system to organise and structure the content of websites, web and mobile applications and social media software in logical and clearly organised ways. The aim is to arrange content in such a way that users can easily navigate through even complex amounts of information.
By building design systems, we make the entire interface inventory of a digital product available to all team members in a consistent and easily scalable way. This design system categorises all design and interface components that make up the digital product or website. Like a style guide, the system should be a living archive that can be expanded and grows along with the product.
Having an individual design language is an integral part of your corporate design. We conceive and design icon sets that underline the navigation of your digital product in clear and unambiguous ways. Thus transporting the look and feel of your brand. This is how a project turns into your digital product.