Exclusive live event in Hamburg
Agentic AI for the Life Sciences industry. Game changer or just hype?
A reality check for decision makers
This exclusive live event offers a reality check on agent-based AI in pharmaceutical marketing and sales. The focus is on potential benefits, limitations and prerequisites for controllable workflows, with a special focus on approval processes and operational feasibility.
Practical insights presented by Dr. Michael A. Kurr (ex-Boehringer Ingelheim, ex-Novartis) and Dr. Marco Polidori (Eppendorf Group) | Technical reality check presented by Volkan Jacobsen (Factorial).
Date: 26 February 2026 | Schedule: 15:00 to approx. 20:00
Location: The Westin Hamburg Elbphilharmonie
Target group: Forward-thinking managers, particularly those involved in marketing, sales, approval processes and digital sovereignty.
Participation: Free of charge. Seats are limited.
The speakers
Thank you for registering. We appreciate your interest in participating and will get in touch shortly after we have checked whether we can confirm your place for the event.
Your takeaways
Classifying Agentic AI
You will gain a clear understanding of what agent-based AI can achieve in pharmaceutical advertising and where its limitations lie.
Insights from Life Science companies
You will hear about specific practical experiences from renowned companies of the industry: what works, what doesn’t, and why.
Identify use cases
You will receive an evaluation framework to identify suitable use cases in marketing and sales and prioritise them appropriately.
Reliable Workflows
You will learn how fixed process logic supports quality, traceability and release capability.
Understanding Technology
You understand the key technical requirements for controlled implementation, including data access, governance and documentation.
Data Sovereignty
They clarify the crucial issues of control, dependencies and transparency as management tasks.
Topics
Dr. Michael A. Kurr — Independent Advisor, Award-winning Speaker, ex-Boehringer-Ingelheim, ex-Novartis
Big Pharma, Smart Machines, Same Old Chaos — Leading the Transformation Circus in the Age of AI
Even with automation and AI agents, transformation is still a circus—this talk shares the timeless leadership and operating-model truths that help you run the tent without losing your mind.
Dr. Marco Polidori — Senior Manager Data and AI, Eppendorf Group
Integrating AI into Laboratory Workflows: Use Cases and Lessons Learned
AI and ML offer powerful means to enhance laboratory workflows, from interpreting scientific text to analyzing complex device data. This presentation shares some concrete use cases from our development of AI-enabled tools, centered on natural language processing and instrument data analysis, sharing challenges and lessons learned on the path from concept to prototype.
Volkan Jacobsen — Founder and Managing Partner, Factorial GmbH
When AI Disrupts the Disruptors. What Leaders Must Do Next
The tech industry is the first to feel the full impact of AI driven disruption. What is happening now will soon affect every industry, including pharma. This session explores how to recognize real AI readiness, why AI is a transformation challenge rather than a tooling question, and where agentic workflows create real value.
Exclusive location for an exclusive event
The event will take place at The Westin Hotel Hamburg Elbphilharmonie and offers impressive views of Hamburg’s picturesque harbor.
Register now for this exclusive live event and play an active role in shaping the future of the life sciences industry!
Only a few places left.
Participation subject to confirmation.